Ecolean has established a clever and stylish solution to lightweight packaging. “Lightweight packaging is our answer to the demands of the liquid food industry and consumers asking for modern and clever packages. By using a minimal amount of raw material we create a lightweight package which combines low environmental impact with consumer convenience. Saving resources is saving the environment. That is why lightweight packaging has become a heavyweight argument.”

The unique, pitcher-looking design has a generous face for consumer communication. It has a perfect surface for really high-quality print. Colors and sharpness will do justice to any communicative intention and will certainly draw the attention of a fast moving consumer. Saving resources is no longer just a matter of looking at the waste end of a package life cycle. Equally important are the resources used at its beginning.

Ecolean uses less raw material from the start. The packaging material is made from a thin plastic film, part plastic (PE and PP) and part chalk (40% by weight), one of nature’s own material. That adds up to a truly lightweight package that takes less energy to produce.

Low waste volumes also save considerable resources in the waste handling process. Light and thin as the packaging is, you will find resource-saving arguments for it throughout the whole product life cycle.

To prove the effectiveness of the lightweight containers, Ecolean let a school put the packaging to the test. Instead of the regular cartons, milk was served for a week from Ecolean packages. Normally a garbage truck would empty the school’s garbage container once a day. But at the end of the Ecolean week, the garbage container was still less than half full. Once empty, an Ecolean package is flat as an envelope and its low weight is undeniable.

Source: Ecolean

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