Method Launches Its First EPA-Registered Antibacterial Cleaning Line

method antibac

Method, the leading innovator in premium, eco-friendly household and personal care products, introduces its first line of botanical household disinfectant sprays and wipes. The Method Antibac assortment of antibacterial, antiviral and antimicrobial products is registered by the Environmental Protection Agency and consists of two cleaning sprays, one formulated especially for the bathroom and the other for the kitchen, and all-purpose cleaning and disinfecting wipes.

Method has partnered with CleanWell Company, makers of the thyme-based disinfecting technology, to create a patented botanical formula that kills 99.99 percent of household bacteria including e-coli, salmonella enterica, influenza A and H1N1 virus on hard, non-porous surfaces.

“In the past, we were unwilling to develop or promote antibacterial cleaners because we had not yet found a technology that met our strict ingredient standards and aligned with our principles,” says Adam Lowry, Method co-founder and chief greenskeeper. “We recognize that some people prefer to use antibacterial cleaners for high-contact surfaces like toilets and sinks, and we’re excited to offer a line of disinfecting cleaners that utilizes CleanWell’s botanical technology.”

The bathroom spray is optimized to target soap scum and hard water stains while the kitchen cleaner is designed to cut through grease and grime. Both of these products are effective at killing 99.99 percent of household germs on hard, non-porous surfaces throughout any room in the home.

With vibrantly colored bottles and nature-inspired scents of lemon verbena and spearmint, Method stays true to its unique design + fragrance differentiation with its Antibac line, which starts appearing on U.S. store shelves this week at Target and other retailers across the country.

Method will support its new antibac line with regional outdoor advertising and events, a free standing insert coupon, public relations, interactive and social media messaging.

Source: CSRwire